British luxury brand Wolf has announced that is has awarded the Butterfly Mark by Positive Luxury. The company, which celebrated its 190th anniversary in 2024, has spent the last 12 months undertaking an ESG+ 2.0 framework assessment across its global operations.
Positive Luxury’s framework is built upon the foundation of international agreements, frameworks and standards and is updated every two years – ensuring brands are meeting ever higher standards. ESG+ 2.0 is aligned to the rigorous CSRD adopted by the EU, and reporting frameworks for disclosure such as GRI, SASB, TCFD and TNFD, as well as global goals such as the UN’s Sustainable Development Goals.
Wolf joins over 170 brands, retailers and suppliers meeting ever increasing standards for people and nature, transforming luxury, for the good of all.
‘I am delighted we have achieved the Butterfly Mark, at the start of another exciting year for Wolf. I am proud to say sustainable practices have always been on my agenda, inspired by the legacy of my grandfather Philipp Wolf III who was an early environmentalist in the 1950s. Positive Luxury has provided another catalyst to further improve and review the way we work as a team around the world, design and make our products using the latest bio based materials and review the sustainability practices of our suppliers.
‘I would highly recommend others to take this assessment, to learn and grow as we have done. Together we can make a difference,’ said CEO Simon Wolf.
‘We are delighted to announce Wolf has been awarded the Butterfly Mark for meeting higher and higher standards for people and nature. It is a five generation family owned company and has stood for innovation and the pursuit of perfect design since 1834. From conducting a formal assessment of packaging design and focusing the business on increasing the use of bio based materials, to strong people management including policies on learning and development focused on internal promotion and career progression, and comprehensive employee and supplier codes of conducts – Wolf is leading the way to a better future with positive actionable change. Positive Luxury is honoured to work with the team and recognise such the historic and innovative brand as real changemakers,’ said Amy Nelson-Bennett, CEO, Positive Luxury.
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