Prevented Ocean Plastic (POP), a pioneering recycling programme that stops over 1000 tonnes of plastic from entering the ocean every month, has signed a brand partnership deal with Saracens and England Women’s Rugby captain, Marlie Packer.
The agreement sees Marlie Packer become the latest in POP’s Athlete Ambassador programme where she will promote the recycling brand until the end of 2025 and support the ‘Better Plastic Choice’ positioning in the UK and abroad.
The Prevented Ocean Plastic programme incentivises the collection of waste plastic – helping people around the world to clean their coastlines, protect the environment, and earn an income at the same time. This collected material is then recycled into high quality, fully certified recycled plastic used by supermarkets and brands around the world that meets regulatory health and safety standards, is traceable back to source, and can be identified on pack through its distinctive triangular blue logo. Brands that use Prevented Ocean Plastic in their products include Lush, Lidl, Louis Vuitton, Childs Farm, NeoWtr and many more.
Raffi Schieir, Founder of Prevented Ocean Plastic, commented: ‘We are so excited to welcome Marlie to the Prevented Ocean Plastic programme. She knows the power of teamwork and the big difference that small, positive choices can make. Together we can ensure more people are aware of the ocean plastic crisis and the steps they can take to tackle it.’
Marlie is delighted to be teaming up with POP. She said, ‘I love what Prevented Ocean Plastic is doing to help UK consumers make better choices around their buying of more sustainable products, and I am proud to harness my profile and platform to support their efforts.’
Other Athlete Ambassadors include 2024 Paralympics GB table tennis player Martin Perry, leading British beach volleyball player Issa Batrane, professional windsurfer Sarah Jackson, and 2022 marathon canoe world champion, Beth Gill.
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