Citizens of Soil is debuting a single serve format of its Spanish extra virgin olive oil from Andalucía using Notpla’s seaweed based packaging – a first to market in the UK.
Thanks to this novel material, the pipettes are 100% natural, biodegradable, home compostable, vegan, and even edible! The intuitive pipette design allows oil lovers the chance to experience the product in a completely new way; simply pinching and twisting the nib to remove, before squeezing the pipette for an easily controlled drip release.
Notpla won the 2022 Earthshot Prize, which was founded by Prince William as one of his flagship climate initiatives, for turning seaweed into a plastic packaging alternative. To date, its solutions have already replaced 16 million pieces of single use plastic that would otherwise have entered the environment.
Olive oil sommelier Sarah Vachon explained, ‘I have long been a fan of Notpla’s inspiring work to transform the packaging and waste space, and since Citizens of Soil is rooted in its impact around people and planet, this partnership is one of shared values.’
She went on to say: ‘We are constantly working to improve our footprint, but finding a solution that fits the temperamental and delicate nature of the highest quality extra virgin olive oils is not easily done. Light, air, heat, and time are all ‘enemies’ that degrade extra virgin olive oil, but it also won’t work with certain plastics and traditional ‘eco’ or compostable packaging options since it can leach. Notpla offers a material that is not only nature based and edible, but also extensively tested and trialled.’
In addition to launching on Ocado and in more than 150 Waitrose stores, Citizens of Soil also features across the entire Booths estate and continues to sell its limited edition extra rare bottles in the likes of Selfridges, Fortnum & Mason, Sous Chef, and top independent stores around the country.
Notpla Pipettes offer a plastic free way to package and serve oils, dressings and condiments. With an easily controlled release of 10 ml portions, they are ideal for drizzling oils over pizzas, dressing salads or sweeting things up with honey.
Created using seaweed extracts, meaning that the entire packaging is 100% natural – edible even – and can be disposed of conveniently in food waste once it has served its purpose. They provide a natural answer to the two billion single serve plastic sachets and pots that are disposed of each year globally
Designed with more than just sustainability in mind, the pipettes are a functional experience, too. To open with a simple twist of the nozzle where a controlled release of oil drips soon follows. Each robust vessel contains a single dose of high quality extra virgin olive oil that can be selected from a range of flavours.
‘It is partnerships like this – with true pioneers of sustainable solutions – that enable us to show the world what is possible with real, natural alternatives to single use plastic. Together, we are enabling convenience and amazing experiences to stay on the menu, without the guilty aftertaste of plastic pollution,’ said Rodrigo Garcia Gonzalez, co-CEO and co-founder of Notpla.
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