BetterYou, a pioneering company dedicated to promoting wellness and sustainability, has announced its certification as a B Corporation, with an outstanding score of 97 points. This prestigious designation reflects the company’s commitment to meeting the highest standards of social and environmental performance, accountability, and transparency.
B Corporations are recognised for their dedication to balancing profit and purpose, and BetterYou’s certification is a testament to its mission to create a positive impact on society and the planet. By prioritising ethical business practices, community engagement, and sustainable operations, it sets a new standard in the wellness industry.
Andy Thomas, CEO and founder, said: ‘I am delighted to announce to you that BetterYou has been awarded B Corp status and has been recognised as a force for good. As a customer you know that provenance of ingredients, our commitment to science, giving back to our communities and respect for our planet are values we have held from our very start. Being awarded B Corp status three years after being awarded the Queen’s Award for Enterprise reminds us that we are on the right track – that other people think the same – that good things are worth fighting for. Thank you for joining us on this journey and helping to make all of this possible.’
BetterYou has also committed to environmental change through its Better Planet Project Initiative which includes:
Using carbon negative, plant based plastic packaging. Through this initiative it has so far removed 125.8 metric tonnes of CO2 from the earth’s atmosphere.
Its formulations are certified palm oil and palm oil derivative free and they work passionately to help preserve rainforest habitats around the world.
The company is also a proud partner of ReSea Project’s clean up mission, and has removed over 71 tonnes of plastic from our rivers and oceans since 2019.
BetterYou has also partnered with carbon busting specialists Earthly to plant a tree for every order placed through our website.
It is also the nutritional partner of Seas the Day Pacific row, ensuring the specific nutritional needs of the rowers are met with personalised supplementation. This is essential for their health and ability to perform in this amazing feat of endurance.
The company’s journey toward B Corp certification involved rigorous evaluation across various impact areas, including governance, worker treatment, community involvement, and environmental sustainability. The company has implemented numerous initiatives, such as reducing its carbon footprint, supporting local charities, and promoting employee wellbeing.
As a B Corporation, BetterYou joins a global community of businesses that are leveraging their success to create lasting positive change. The company invites consumers, partners, and stakeholders to join them in this mission and support brands that prioritise responsible practices.
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